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Manchester University

The research contract for the green labelling scheme went to Manchester University. A deal worth £25million.

The new centre being formed called the Sustainable Consumption (SCI) Institute will will look at ways of encouraging shoppers to buy more green products and also look at new technologies which could cut down on harmful emissions and landfill.

 

Critics claim the supermarket chain - the world's fifth largest retailer - is simply trying to buy green credentials and could make a greater difference to the environment by selling fewer damaging products in its 1,800 stores.

Research is being done in the areas of LCA (Life Cycle Analysis) which tries to total up the carbon and other harmful elements produced in the manufacture of products, also customer perception of these labels which is important, educational schemes (like this website) must inform of the benefits so they labelling schemes can be used to the consumers, and ultimately the planets benefit.

The Institution's own website outlines the areas of research.

http://www.sci.manchester.ac.uk/